About MAMO
MAMO: A Legacy of Making
Named for our mothers. Inspired by our grandmothers.
The name MAMO is personal. In Bulgarian, mamo is the word you use for your mother when you need care or help—the way we call our own. In a beautiful coincidence, it echoes mamó, the familiar Irish term for grandmother.
This brand is built on that shared thread of care. Our grandmother made soap by hand—a tradition of self-sufficiency and nature-led wisdom that we carry forward today. Based between the Wicklow Mountains and the Irish coast, we are a family-run studio—mother, daughter, and son—making the products we wanted for our own lives and homes.
All Natural. Formulated with Intent.
We believe that what you put on your body should be as pure as what you put in it. MAMO exists for those who seek fewer ingredients, clearer choices, and products that actually work without the "noise" of modern skincare.
Our studio is a plastic-free environment. We avoid synthetics and polyesters in favour of natural, biodegradable materials—from the compostable loofahs in our soaps to our recyclable packaging. We bring this same "no-synthetics" commitment to everything we craft.
While our roots are in tradition, we ensure every recipe is safe and stable. Darina leads our making; she is a food engineer and chemist with over forty years of experience. She combines our grandmother’s traditional methods with her own deep knowledge of plant chemistry to create formulas that are gentle enough for the most sensitive skin.
- The Family Team: Darina handles the chemistry and formulation; Gergana brings the vision for wellness and nutrition; and Niko hand-builds our wooden moulds and manages our small-batch operations.
What We Make: Natural Rituals for People & Dogs
Every piece in our collection is hand-wrapped in our Wicklow studio, affirmation-labelled, and finished with a hidden wish tucked beneath the lid.
- Cold-Processed Soaps & Loofah Bars: Our soaps are cured slowly for six weeks. We use Wicklow honey, foraged herbs, and clays to create bars that host quiet affirmations like Feel Abundance or Find Flow. For those avoiding plastic bath sponges, we offer Loofah Bars: we hand-place a natural loofah sponge inside the soap for a 2-in-1 exfoliating ritual that is completely biodegradable.
- Traditional Irish Candles: Our soy candles and sculptural pillars are inspired by the wisdom of the land. Each scent is paired with a traditional Irish proverb, such as “Níl aon tinteán mar do thinteán féin” (There is no hearth like your own hearth).
- Canine Skincare: We believe our dogs deserve the same ingredient integrity as we do. Our canine line is human-grade and nutrient-dense, blending goat milk powder, beeswax, and Irish botanicals with medicinal mushrooms—Lion’s Mane, Chaga, and Cordyceps. These bars and balms are designed to soothe and protect naturally, without alcohols, silicones, or synthetic fragrances.
Our 2026 Standards
- A Lineage of Makers: From our grandmother’s kitchen to our Wicklow studio.
- 100% Plastic-Free: We use only biodegradable and natural materials in our products and packaging.
- Engineer-Verified: 40 years of expertise to ensure nature performs at its best.
- Proudly Made in Ireland: Small-batch, hand-cured, and heart-led.
Supported By: MAMO is honoured to be supported by organisations that value the heritage of Irish craft:
Handcrafted in Ireland · Small batch · Family-run
